CASE STUDIES

Taking Back the White House -- Democratic National Committee (DNC)

In 2008, after eight years of President Bush’s failed administration, Democrats had a unique opportunity to take back the White House. As Senator John McCain attempted to distance himself from disastrous Republican policies, MSA produced national advertising that held McCain accountable for those policies. This advertising campaign attracted national praise and attention from Tim Russert on Meet the Press and George Stephanopoulos on This Week with George Stephanopoulos.