Taking Back the White House -- Democratic National Committee (DNC)
After eight years of President Bush’s failed administration, Democrats have a unique opportunity to take back the White House. As Senator John McCain attempts to distance himself from disastrous Republican policies, MSLA produced national advertising that holds McCain accountable. This advertising campaign attracted national praise and attention – including from Tim Russert on Meet the Press and George Stephanopoulos on This Week with George Stephanopoulos.
Governor John Baldacci, ME
John Baldacci has been a client of MSLA since 2002 when he became the first Democrat elected governor of Maine since 1986. After eight successful years in Congress, Baldacci was well-positioned to run for Governor.
Congressman Baron Hill
Indiana’s 9th congressional district has been an uphill battle for Democrats. In 2002 Baron Hill narrowly retained his seat, in 2004 Sodrel narrowly defeated him, so 2006 was billed as the rubber match.
Congressman John Sarbanes
When well-respected Maryland Senator Paul Sarbanes decided to retire from the Senate in 2005, Congressman Ben Cardin, from Maryland’s Third Congressional District jumped into the race for the long-serving Senator’s seat. Unwittingly, Maryland’s Senior Senator’s retirement left open the congressional seat where his son, John Peter Sarbanes lived with his family.
Democratic Congressional Campaign Committee (DCCC)
In 2006, McMahon, Squier, Lapp and Associates was one of only six media consulting firms hired by the Democratic Congressional Campaign Committee to work on the independent expenditure campaigns of some of the toughest and most important congressional districts in the country. In an unprecedented effort, MSLA developed spots that portrayed the unique tone and tenor of each district while breaking through the advertising clutter.
The Media Fund
In 2002, the Media Fund was formed as a 527 to run democratic issue ads in key swing states. When working for a non-candidate entity like the Media Fund one of the major challenges is to create relevant, aggressive ads that highlight the themes of a candidate driven campaign but without the candidate. McMahon, Squier, Lapp & Associates did that in 2004.
The League of Conservation Voters
In 2004, MSLA handled the independent expenditure campaign on behalf of the League of Conservation Voters in Colorado, Florida, North Carolina, and Wisconsin. Like the Media Fund, the League of Conservation Voters is unique in that it is not driven by a candidate, but by issues. Unlike the Media Fund, the League of Conservation Voters is also unique in that it has a long history of political activism, and advancing a specific cause.
