In 2006, running a low-budget, grassroots campaign, Carol Shea-Porter ousted two-term Republican incumbent Jeb Bradley, becoming the first woman elected to national office in New Hampshire. Her victory was one of the biggest upsets in the monumental midterm election, making her a top target in the next cycle.
In 2008, Shea-Porter faced another tough battle with Bradley and hired MSA to craft a media strategy for her race. She ran on a sensible tax platform, pledging to reverse the Bush tax cuts for the wealthy and to lower taxes for small businesses and the middle class. On Election Day, the people of New Hampshire’s 1st congressional district made their preferences clear as Shea-Porter successfully defended her seat, defeating Jeb Bradley 52%-46%.