What We Do | How We Do It | Why We’re Different
Comprehensive communications strategy
Our team specializes in defining the person, the project and the passion in the public space. Combining engaging content with effective tactics we create a dialogue that builds recognition and relationships with your supporters.
Creative production
MSLA writes, shoots, and produces advertisements for every possible medium: television, internet, radio, print, and more. Our team has provided the creative talent behind some of the most memorable and effective media campaigns in politics.
Strategic media placement
We make the most of our clients’ resources, placing advertising where it will reach the largest targeted audience. Taking into account polling data and our collective experience in strategic, targeted communication, we create the message you need – and then deliver it to the intended audience.
Our method
Experienced perspective. Creative approach. Scrupulous execution. Whether it’s generating a one-time media campaign or a long-term communications plan, the MSLA team incorporates these three standards to deliver results to our clients.
Our work is based on relationships. That’s why we start early and dig deep
We’ve built many relationships throughout our collective career in politics, and along the way we’ve learned a valuable lesson: the more involved we are with the client, the better the result. Last-ditch media blitzes may have an impact, but framing a message can never begin soon enough. Familiarity and understanding of a campaign and a candidate doesn’t happen overnight, but a media program borne of these is the only way to truly communicate with a mass audience.
From the AM radio to the PDA, we can deliver a compelling message to every audience.
Suffice to say, there’s far more to a media program than television ads: any successful strategy must incorporate rapidly expanding and shifting media channels. Modern campaigns need to address the broad spectrum of mediums available – most notably the Internet – and we’ve got the experience to deliver in any of them. From radio spots to online communities, we know how to craft and deliver a platform-appropriate message that resonates in every situation.
We bring everyone to the table, from the pollster to the direct-mail consultant.
Campaigns have many moving parts, but MSLA has the experience to interface with all them and craft an integrated communications strategy that everyone – from the finance director calling high-dollar donors, to the online organizer emailing thousands of supporters – can get behind. We find that the most successful campaigns are the ones where everyone is working and executing their roles together.
Our firm is founded on the principle that you get a principal.
At MSLA, our firm is founded on the principle that you get a principal. Hands-on, direct contact is available 24/7 from the people who made this firm the go-to company for campaign-driven advertising for the past 15 years.
Our success depends on our clients’ success.
We are a firm that has built its reputation on staying small in order to deliver the attention and quality our clients deserve. We take fewer races because we want to win the ones we take. Our success is tied to your success.
A fifteen-year track record of success.
Steve McMahon and Mark Squier have one of the longest partnerships in political media: a fifteen-year track record of success, with a win-loss record that is among the highest of any Democratic media firm.