What We Do | How We Do It | Why We’re Different
Comprehensive communications strategy
Our team specializes in defining the person, the project and the passion in the public space. Combining engaging content with effective tactics across traditional and new media platforms, we create a dialogue that builds recognition and relationships with your supporters.
Creative production
MSA writes, shoots and produces advertisements for every possible medium: television, radio, YouTube, Facebook, Flickr, print and more. Our team has provided the creative talent behind some of the most memorable and effective media campaigns in politics.
Strategic media placement
There are an ever growing number of mediums by which to communicate with your target audience. We are experts at identifying, developing and delivering messages to all of them.
We make the most of our clients’ resources, placing advertising where it will reach the largest targeted audience. Taking into account polling data and our collective experience in strategic, targeted communication, we create the message you need – and then deliver it to the intended audience.
Our method
Experienced perspective. Creative approach. Scrupulous execution. Whether it’s generating a one-time media campaign or a long-term communications plan, the MSA team incorporates these three standards to deliver results to our clients.
Our work is based on relationships. That’s why we start early and dig deep
We’ve built many relationships throughout our collective career in politics, and along the way we’ve learned a valuable lesson: the more involved we are with the client, the better the result. Last-ditch media blitzes may have an impact, but framing a message can never begin soon enough. Familiarity and understanding of a campaign and a candidate doesn’t happen overnight, but a media program born of these is the only way to truly communicate with a mass audience.
From YouTube to Facebook and everything in between, we can deliver a compelling message to every audience
Suffice it to say, there’s far more to a media program than television ads: any successful strategy must incorporate rapidly expanding and shifting mediums. Modern campaigns need to address the broad spectrum of new media available – whether it’s blogs, YouTube, Facebook, Twitter or text messaging – we’ve got the experience to deliver to all of them.
Your media strategy must encompass and be integrated with traditional mediums. Your fundraising, field, press and mail plan can all benefit from an integrated media strategy.
From the internet to the radio, we know how to craft and deliver a platform-appropriate message that resonates in every situation.
We bring everyone to the table, from the pollster to the direct-mail consultant
Campaigns have many moving parts, but we have the experience to interface with all of them and craft an integrated communications strategy that everyone – from the finance director calling high-dollar donors to the online organizer emailing thousands of supporters – can get behind. We find that the most successful campaigns are the ones where everyone is working and executing their roles together.
Our firm is founded on the principle that you get a principal
At MSA, our firm is founded on the principle that you get a principal. Hands-on, direct contact is available 24/7 from the people who have made this firm the go-to company for campaign-driven advertising for more than two decades.
Our success depends on our clients’ success
We are a firm that has built its reputation on staying small in order to deliver the attention and quality our clients deserve. We take fewer races because we want to win the ones we take. Our success is tied to your success.
Understanding people
Obviously, we love this business. That’s an essential during the hurly-burly of a campaign, when every day is 36 hours and every minute brings a new challenge. You’d better love this business. You’d better love the pressure.
But underpinning our entire approach is a fundamental that makes it work: understanding people. Like any other form of communication, ultimately, this is about what moves people. What shapes their decisions and how you can influence them? What makes them pull the right lever in the ballot box or fill in the right blank? We’ve spent decades following how people think, and that’s what we offer: the marriage of what you need to say with what the electorate needs to hear. That’s what separates a successful campaign from just a lot of long, hard days and nights away from home. No message can get through unless it takes into account what people need to hear. It’s like archery in reverse: you start by putting the arrow in the target, and then you walk it back to the bow. Learn how to do that -- fuse the message with the market -- and you’re unstoppable.
That’s what we do. We’re good at it. And we’d be proud to show you.